Estimating Search Benefits from Path-Tracking Data:...

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Estimating Search Benefits from Path-Tracking Data: Measurement and Determinants

Seiler, Stephan, Pinna, Fabio
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Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.2017.1026
Date:
May, 2017
File:
PDF, 576 KB
english, 2017
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