When Exchange Logics Collide

Journal of Macromarketing 2017 / 06 Vol. 37; Iss. 2

When Exchange Logics Collide

Godinho, Vinita, Venugopal, Srinivas, Singh, Supriya, Russell, Roslyn
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Volume:
37
Language:
english
Journal:
Journal of Macromarketing
DOI:
10.1177/0276146717696893
Date:
June, 2017
File:
PDF, 309 KB
english, 2017
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