“Make me feel special”: Are hierarchical loyalty programs a panacea for all brands? The role of brand concept
Mimouni Chaabane, Aida, Pez, VirginieVolume:
38
Language:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2017.05.007
Date:
September, 2017
File:
PDF, 514 KB
english, 2017