Keeping the Memory but not the Possession: Memory...

Journal of Marketing 2017 / 05

Keeping the Memory but not the Possession: Memory Preservation Mitigates Identity Loss from Product Disposition

Winterich, Karen Page, Reczek, Rebecca Walker, Irwin, Julie R.
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Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.16.0311
Date:
May, 2017
File:
PDF, 1.34 MB
english, 2017
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