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Marketing Mix Elements Influencing Brand Equity and Brand Choice
Chattopadhyay, Tanmay, Shivani, Shraddha, Krishnan, MaheshVolume:
35
Language:
english
Journal:
Vikalpa
DOI:
10.1177/0256090920100305
Date:
July, 2010
File:
PDF, 320 KB
english, 2010