Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising
Sun, Zhen, Dawande, Milind, Janakiraman, Ganesh, Mookerjee, VijayLanguage:
english
Journal:
Information Systems Research
DOI:
10.1287/isre.2017.0697
Date:
June, 2017
File:
PDF, 543 KB
english, 2017