The Role of Secondary Packaging on Brand Awareness:...

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Packaging Technology and Science 2017 / 05

The Role of Secondary Packaging on Brand Awareness: Analysis of 2 L Carbonated Soft Drinks in Reusable Shells Using Eye Tracking Technology

Hurley, Rupert Andrew, Rice, Julie Christine, Koefelda, Jerry, Congdon, Robert, Ouzts, Andrew
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Language:
english
Journal:
Packaging Technology and Science
DOI:
10.1002/pts.2316
Date:
May, 2017
File:
PDF, 800 KB
english, 2017
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