Understanding customer relationship management (CRM)...

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Understanding customer relationship management (CRM) adoption in an Arab Middle Eastern context

Jaber, Faten N., Simkin, Lyndon
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Language:
english
Journal:
Behaviour & Information Technology
DOI:
10.1080/0144929X.2017.1332098
Date:
May, 2017
File:
PDF, 1.49 MB
english, 2017
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