Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities: The perspective of Service Ecosystem
Zhang, Mingli, Hu, Mu, Guo, Lingyun, Liu, Wenhua, Cheung, Christy, Tan, Chee-WeeLanguage:
english
Journal:
Internet Research
DOI:
10.1108/IntR-06-2016-0148
Date:
June, 2017
File:
PDF, 499 KB
english, 2017