Evaluating Facebook brand content popularity for service...

Journal of Business Research 2017 / 10 Vol. 79

Evaluating Facebook brand content popularity for service versus goods offerings

Swani, Kunal, Milne, George R.
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Volume:
79
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.06.003
Date:
October, 2017
File:
PDF, 565 KB
english, 2017
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