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Do life events always lead to change in purchase? The mediating role of change in consumer innovativeness, the variety seeking tendency, and price consciousness
Koschate-Fischer, Nicole, Hoyer, Wayne D., Stokburger-Sauer, Nicola E., Engling, JanLanguage:
english
Journal:
Journal of the Academy of Marketing Science
DOI:
10.1007/s11747-017-0548-3
Date:
June, 2017
File:
PDF, 856 KB
english, 2017