Consumer self-construal and trust as determinants of the...

Psychology and Marketing 2017 / 07 Vol. 34; Iss. 7

Consumer self-construal and trust as determinants of the reactance to a recommender advice

Aljukhadar, Muhammad, Trifts, Valerie, Senecal, Sylvain
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Volume:
34
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.21017
Date:
July, 2017
File:
PDF, 499 KB
english, 2017
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