Communicating technological innovations: the role of...

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European Journal of Innovation Management 2017 / 06

Communicating technological innovations: the role of technical complexity and product involvement

Wagner, Timm Florian, Baccarella, Christian Vincenzo, Voigt, Kai-Ingo, Kalantaridis, Christos, Corvello, Vincenzo
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Language:
english
Journal:
European Journal of Innovation Management
DOI:
10.1108/ejim-08-2016-0078
Date:
June, 2017
File:
PDF, 516 KB
english, 2017
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