Testing a cultural orientation model of electronic...

Testing a cultural orientation model of electronic word-of-mouth communication: a comparative study of U.S. and Korean social media users

Lee, Chunsik, Choi, Youngtae, Kim, Junga
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Language:
english
Journal:
Asian Journal of Communication
DOI:
10.1080/01292986.2017.1334075
Date:
June, 2017
File:
PDF, 1.57 MB
english, 2017
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