Co-creating customization: collaborating with customers to...

Strategy & Leadership 2017 / 05 Vol. 45; Iss. 3

Co-creating customization: collaborating with customers to deliver individualized value

Loef, Jordi, Pine II, B. Joseph, Robben, Henry
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Volume:
45
Language:
english
Journal:
Strategy & Leadership
DOI:
10.1108/SL-03-2017-0028
Date:
May, 2017
File:
PDF, 139 KB
english, 2017
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