Cooperative advertising programs: are accrual constraints...

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International Transactions in Operational Research 2017 / 06

Cooperative advertising programs: are accrual constraints necessary?

Chatterjee, Punya, Karray, Salma, Sigué, Simon Pierre
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Language:
english
Journal:
International Transactions in Operational Research
DOI:
10.1111/itor.12431
Date:
June, 2017
File:
PDF, 241 KB
english, 2017
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