The Consumer Behavior Challenge: Designing an Assignment to Motivate Student Reflection and Self-Growth
Gravois, Renée, Burnthorne Lopez, Tará, Budden, Michael C.Volume:
27
Language:
english
Journal:
Marketing Education Review
DOI:
10.1080/10528008.2017.1295390
Date:
May, 2017
File:
PDF, 345 KB
english, 2017