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Understanding Consumer Tradeoffs Between Form and Function Through Metaconjoint and Cognitive Neuroscience Analyses
Sylcott, Brian, Cagan, Jonathan, Tabibnia, GolnazVolume:
135
Language:
english
Journal:
Journal of Mechanical Design
DOI:
10.1115/1.4024975
Date:
August, 2013
File:
PDF, 1.38 MB
english, 2013