Corporate identity: concept, components and contribution

Corporate identity: concept, components and contribution

Melewar, T. C., Karaosmanoglu, Elif, Paterson, Douglas
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Volume:
31
Language:
english
Journal:
Journal of General Management
DOI:
10.1177/030630700503100104
Date:
September, 2005
File:
PDF, 314 KB
english, 2005
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