An Advertising Strategy Using Consumption Externality and Forgetting in the Case of Japanese Electronic Books
Keita Kinjo,Takeshi EbinaVolume:
10
Language:
english
Journal:
The Review of Socionetwork Strategies
DOI:
10.1007/s12626-016-0064-9
Date:
December, 2016
File:
PDF, 2.16 MB
english, 2016