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The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions: A cue utilization approach
Kukar-Kinney, Monika, Xia, LanVolume:
79
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.06.012
Date:
October, 2017
File:
PDF, 505 KB
english, 2017