Collaborative CRM: A missed or a mythical opportunity

Journal of Direct Data and Digital Marketing Practice 2008 / 4-6 Vol. 9; Iss. 4

Collaborative CRM: A missed or a mythical opportunity

Richard Cuthbertson,Steve Messenger
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Volume:
9
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/dddmp.2008.3
Date:
April, 2008
File:
PDF, 106 KB
english, 2008
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