Case Study 1 — Ogilvyone and IBM

Journal of Direct Data and Digital Marketing Practice 2010 / 10-12 Vol. 12; Iss. 2

Case Study 1 — Ogilvyone and IBM

Robin Fairlie
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Volume:
12
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/dddmp.2010.32
Date:
October, 2010
File:
PDF, 75 KB
english, 2010
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