Classifying customers on the basis of their attitudes...

Journal of Targeting Measurement and Analysis for Marketing 2009 / 9 Vol. 17; Iss. 3

Classifying customers on the basis of their attitudes towards telemarketing

Ankit Mehrotra,Reeti Agarwal
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Volume:
17
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2009.14
Date:
September, 2009
File:
PDF, 658 KB
english, 2009
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