Building brand community among ethnic diaspora in the USA:...

Journal of Brand Management 2005 / 11 Vol. 13; Iss. 2

Building brand community among ethnic diaspora in the USA: Strategic implications for marketers

Michael Quinn,Raj Devasagayam
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Volume:
13
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540251
Date:
November, 2005
File:
PDF, 717 KB
english, 2005
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