Psychology of performance and preference: Advantages,...

Psychology of performance and preference: Advantages, disadvantages, drivers and obstacles to the achievement of congruence

Gloria A Moss
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Volume:
14
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2550075
Date:
April, 2007
File:
PDF, 221 KB
english, 2007
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