What is a brand worth?

Journal of Brand Management 2008 / 1 Vol. 15; Iss. 3

What is a brand worth?

David Pickton
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Volume:
15
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2550135
Date:
January, 2008
File:
PDF, 51 KB
english, 2008
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