Part VII: Managing Reputation: Pursuing Everyday Excellence: Corporate identity: What of it, why the confusion, and what's next?
Dr John MT BalmerVolume:
1
Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/palgrave.crr.1540041
Date:
January, 1997
File:
PDF, 431 KB
english, 1997