How to implement marketing strategies using database...

Journal of Database Marketing & Customer Strategy Management 2003 / 12 Vol. 11; Iss. 2

How to implement marketing strategies using database approaches

Hoda McClymont,Graham Jocumsen
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Volume:
11
Language:
english
Journal:
Journal of Database Marketing & Customer Strategy Management
DOI:
10.1057/palgrave.dbm.3240214
Date:
December, 2003
File:
PDF, 249 KB
english, 2003
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