Are abstainers different from voluntary contributors of...

Journal of Direct Data and Digital Marketing Practice 2005 / 8 Vol. 7; Iss. 1

Are abstainers different from voluntary contributors of personal information? Implications for direct marketing practice

Gary S Robertshaw,Norman E Marr
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Volume:
7
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/palgrave.dddmp.4340502
Date:
August, 2005
File:
PDF, 145 KB
english, 2005
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