Return on Customer: A new metric of value creation — Return...

Journal of Direct Data and Digital Marketing Practice 2006 / 4 Vol. 7; Iss. 4

Return on Customer: A new metric of value creation — Return on investment by itself is not good enough

Don Peppers,Martha Rogers
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
7
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/palgrave.dddmp.4340538
Date:
April, 2006
File:
PDF, 298 KB
english, 2006
Conversion to is in progress
Conversion to is failed