Using the value chain concept to improve interactive...

Journal of Direct Data and Digital Marketing Practice 2003 / 4 Vol. 4; Iss. 4

Using the value chain concept to improve interactive marketing

Debra L Zahay,Robert B Handfield
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Volume:
4
Language:
english
Journal:
Journal of Direct, Data and Digital Marketing Practice
DOI:
10.1057/palgrave.im.4340202
Date:
April, 2003
File:
PDF, 238 KB
english, 2003
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