Editorial: Lifetime values and valuing customers — Who are...

Editorial: Lifetime values and valuing customers — Who are you kidding?

Mark Shaw
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Volume:
10
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740037
Date:
October, 2001
File:
PDF, 138 KB
english, 2001
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