Comment: Customer lifetime values — credible, or utterly...

Journal of Targeting Measurement and Analysis for Marketing 2002 / 2 Vol. 10; Iss. 3

Comment: Customer lifetime values — credible, or utterly incredible?

Tim Ambler
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Volume:
10
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740046
Date:
February, 2002
File:
PDF, 108 KB
english, 2002
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