Target promotions: How to measure and improve promotional...

Journal of Targeting Measurement and Analysis for Marketing 2006 / 4 Vol. 14; Iss. 3

Target promotions: How to measure and improve promotional effectiveness through individual customer information

Cristina Ziliani
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Volume:
14
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740185
Date:
April, 2006
File:
PDF, 528 KB
english, 2006
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