McCarthy’s 4Ps: Timeworn or Time-Tested?

The Journal of Marketing Theory and Practice 1995 / 07 Vol. 3; Iss. 3

McCarthy’s 4Ps: Timeworn or Time-Tested?

Anderson, L. McTier, Taylor, Ruth Lesher
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Volume:
3
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.1995.11501691
Date:
July, 1995
File:
PDF, 1.03 MB
english, 1995
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