How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers.
Taube, Julia, Warnaby, GaryVolume:
21
Language:
english
Journal:
Journal of Fashion Marketing and Management: An International Journal
DOI:
10.1108/JFMM-08-2016-0074
Date:
July, 2017
File:
PDF, 474 KB
english, 2017