Ethnic minority consumers reactions to advertisements...

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International Journal of Research in Marketing 2017 / 6

Ethnic minority consumers reactions to advertisements featuring members of other minority groups

El Hazzouri, Mohammed, Main, Kelley J., Carvalho, Sergio W.
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Language:
english
Journal:
International Journal of Research in Marketing
DOI:
10.1016/j.ijresmar.2017.06.005
Date:
June, 2017
File:
PDF, 869 KB
english, 2017
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