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Brand management and consumer experience in emerging markets: directions for future research
Wang, Cheng Lu, He, Jiaxun, Barnes, Bradley R., Cadogan, JohnW., Wang, Cheng LuLanguage:
english
Journal:
International Marketing Review
DOI:
10.1108/IMR-01-2016-0009
Date:
June, 2017
File:
PDF, 271 KB
english, 2017