Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time
Bogomolova, Svetlana, Anesbury, Zachary, Lockshin, Larry, Kapulski, Natasha, Bogomolov, TimLanguage:
english
Journal:
Journal of Retailing and Consumer Services
DOI:
10.1016/j.jretconser.2017.05.010
Date:
July, 2017
File:
PDF, 343 KB
english, 2017