The difference is in the detail: Its potential as a place branding tool and impact upon perceptions and responses
Rosanna Vitiello,Marcus WillcocksVolume:
2
Language:
english
Journal:
Place Branding and Public Diplomacy
DOI:
10.1057/palgrave.pb.5990061
Date:
July, 2006
File:
PDF, 968 KB
english, 2006