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Brand loyalties in designer luxury and fast fashion co-branding alliances
Shen, Bin, Choi, Tsan-Ming, Chow, Pui-SzeLanguage:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2017.06.017
Date:
July, 2017
File:
PDF, 280 KB
english, 2017