Consumer Ethnocentrism, Country Image and Local Brand...

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Global Business Review 2017 / 06

Consumer Ethnocentrism, Country Image and Local Brand Preference: The Case of the Colombian Textile, Apparel and Leather Industry

Correa, Santiago, Parente-Laverde, Ana-Maria
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Language:
english
Journal:
Global Business Review
DOI:
10.1177/0972150917710112
Date:
June, 2017
File:
PDF, 597 KB
english, 2017
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