Exploring the optimal granularity for market segmentation...

Electronic Commerce Research and Applications 2017 / 07 Vol. 24

Exploring the optimal granularity for market segmentation in RTB advertising via computational experiment approach

Qin, Rui, Yuan, Yong, Wang, Fei-Yue
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Volume:
24
Language:
english
Journal:
Electronic Commerce Research and Applications
DOI:
10.1016/j.elerap.2017.07.001
Date:
July, 2017
File:
PDF, 6.56 MB
english, 2017
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