Predicting Consumer Commitment: A Case Study of the NFL and...

Case Studies in Sport Management 2016 / 01 Vol. 5; Iss. 1

Predicting Consumer Commitment: A Case Study of the NFL and Ray Rice

Sweeney, Kristi, Schramm-Possinger, Megan, Gregg, Elizabeth A., Stranahan, Harriet
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Volume:
5
Language:
english
Journal:
Case Studies In Sport Management
DOI:
10.1123/cssm.2015-0048
Date:
January, 2016
File:
PDF, 382 KB
english, 2016
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