Atmospheric excitement, customers’ moods and gender: A study of young shoppers
Lucia-Palacios, L., Pérez-López, R., Polo-Redondo, Y.Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/0965254x.2017.1339116
Date:
June, 2017
File:
PDF, 1.81 MB
english, 2017