A Cross-Cultural/Cross-National Study of the Information Content of Television Advertisements
Johnstone, Harvey, Kaynak, Erdener, Sparkman, Richard M.Volume:
6
Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.1987.11107021
Date:
January, 1987
File:
PDF, 957 KB
english, 1987