Social, local and mobile commerce practices in omni-channel...

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International Journal of Retail & Distribution Management 2017 / 07

Social, local and mobile commerce practices in omni-channel retailing: insights from Germany and Turkey

Yumurtacı Hüseyinoğlu, Işık Özge, Galipoglu, Erdem, Kotzab, Herbert, Towers, Neil, Brusset, Xavier
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Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/IJRDM-09-2016-0151
Date:
July, 2017
File:
PDF, 474 KB
english, 2017
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