From websites to social media: exploring the adoption of...

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Journal of Business & Industrial Marketing 2017 / 07

From websites to social media: exploring the adoption of internet marketing in emerging industrial markets

Shaltoni, Abdel Monim, Johnston, WesleyJ, Johnston, WesleyJ
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Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/JBIM-06-2016-0122
Date:
July, 2017
File:
PDF, 612 KB
english, 2017
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