Television advertising television: measuring the ability of...

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Television advertising television: measuring the ability of television promos to deliver ratings for new programs using single-source data

Beal, Virginia, Romaniuk, Jenni, Sharp, Byron
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Language:
english
Journal:
International Journal of Advertising
DOI:
10.1080/02650487.2017.1335010
Date:
June, 2017
File:
PDF, 614 KB
english, 2017
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